OBJECTIVE

The aim of this project is to design a suitable dog sled for Wolf Bühler and his team so that they can challenge the 18000 km between Moscow and Anchorage. The requirements for this extreme travel are of a quite high degree; therefore the dog sled needs to meet the requirements of the customer and withstand the rather extreme temperature conditions.

• Furthermore we wer asked to deliver the following outocmes:
• structure an engineering problem
• define requirements and determine technical product specifications
• search: patent databases, competition, different applications and industries, etc.
• do a function analysis
• create engineering concepts
• work out details of an engineering tasks
• document engineering tasks

DELIVERABLES

• Propose an engineering concept of the possible dogsled for Wolf Bühler and his team.

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OBJECTIVE

Samsonite is a brand that has been in business for over a hundred years and has established a valuable brand that differentiates from its competitors and delivers a strong brand experience. Samsonite is planning to expand their business with a new product or service by introducing a coffee experience to their customers.
The aim of this project therefore was to come up with holistic concepts of a coffee experience, inlcuding a core product or a service concept
and the essential touch point to reach the customer.

Throughout the project we followed the New Development process (Idea generation, idea screening, concept development and testing), whereas the scope of this project only covers the first phases of this process.

The whole process is supported by a design research using qualitative design research methods around the target customer of Samsonite, to gather insights, which helped us to identify opportunity areas for a new product.

DELIVERABLES

• Propose a concept for a new product and service opportunity.

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OVERVIEW

OBJECTIVE

Within this course we were familiarized with methods and processes of design thinking and made us of that to create a future scenario.
This future scenario should solve a problem for a specific target user, which was evaluated using special user research methods (extreme user).
Numerous tools and methods of design thinking were used to work out this future scenario.

DELIVERABLES

• Collection of exercises and a future scenario.

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OVERVIEW

OBJECTIVE

This course gives me the opportunity to improve the advertisement of the current AIDS campaign, taking the current sociological, educational and marketing related issues into account.

DELIVERABLES

• Essay (1500 words)

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OVERVIEW 

OBJECTIVE

The objective of this module was to acquire a deeper knowledge in using 3D visualisation as a method to visualize ideas.

This included the use of CAD applications (such as Sketch Up) and rendering-tools as well as the use of physical materials (cardboard and foamcore) to build physical models.

The assignment for this module was to design a table.

DELIVERABLES

• 3D Visualsations of a table (Rendering & Model)

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OVERVIEW

OBJECTIVE

The aim of this project was to give an insight of two most remarkable products and their designers. What made these products so successful, what united them and what differentiated them.

The 20^th century has undergone a tremendous political, social and intellectual development and with it a new term has grown to a ubiquitous expression we all know as “Design”.

Having made a major contribution to its spreading I would like to put two, or rather three personages into spotlight who are worthwhile to receive a special focus. One of them is German-born architect Ludwig Mies van der Rohe who created exceptional furniture, which endured time and still draw fulsome praise today. Especially the Barcelona Chair enjoys great popularity among corporate foyers and is renowned for its timeless beauty.

Not less famous and just as revolutionary are the American designers Ray and Charles Eames who evolved with post-war America and have put a big stamp on the chapter of modern, functional and organic design with their pioneer work in furniture design.  With the Eames Lounge Chair they created a design landmark, which is considered to be an icon of modern design.

DELIVERABLES

• Essay (1500 Words)
• Exhibition

OVERVIEW

Objective

The aim of this project was to redesign a domestic appliance for a predefined target group, furthermore the product has to include sustainability as a major criterion in the redesign process.
The process included

• Qualitative Research, using personal interviews with a sample of our target group.
• Product Development Process (Idea generation, idea selection, concept development, building prototype)
• Creating an advertisement

Group members

• Alice dal Fuoco
• Lionel Hofstetter
• Thomas Petrig

Responsibilities

• Contribution to writing the final project documentation
• Creation of graphics
• Design of the adverstisement poster
• Photography

OVERVIEW

Objective

The aim of this project was to yield a complete and meaningful constructive analysis of American Apparels current and potential marketing efforts to improve its future marketing effortst. We identified the companys current and potential future marketing problems, weaknesses, strengths and opportunities. The final outcome was a marketing plan giving a marketing overview of American Apparel.

Group Members

Alice Dal Fuoco
Olivier Weiss
Thomas Petrig

Responsibility

• Buying behavior analysis
• SWOT analysis
• Graphics / Charts

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